Skin Story.
Premier Beauty & Staffing Platform | Sweden
Client
Duration
Year
Status
Unreliable systems. Rigid architecture. Stalled innovation.
Skönhetsgruppen is a prominent Swedish player in the beauty and personal care industry, operating a broad network of clinics while managing a specialized recruitment arm that connects professionals to healthcare opportunities. Their dual focus requires a seamless digital ecosystem to manage both service delivery and staffing logistics effectively. However, their existing technical infrastructure had reached a breaking point. The system was unreliable and difficult to maintain, plagued by frequent operational disruptions that frustrated users. This rigid, outdated architecture created a hard ceiling on scalability, making it nearly impossible to introduce new features. The company faced a critical inflection point: they needed to rapidly evolve into a feature-rich platform, but their legacy tech stack was paralyzing their long-term vision.
Strategic Architecture, Responsive React Infrastructure & Microservices Transition
We embedded a senior architect to work in close synchronization with the internal development team, Product Owner, and CEO. We immediately focused on stabilizing the backend and DevOps environment, translating complex business needs into robust technical solutions while establishing transparent communication around timelines to manage expectations effectively. We engineered a transition toward a modern microservices architecture, utilizing React to build a high-performance, fully responsive web application. We seamlessly integrated Bokadirekt to streamline complex clinic bookings and Stripe to secure financial transactions, ensuring a cohesive and professional user journey across all devices. We architected a long-term technical strategy strictly aligned with Skönhetsgruppen’s business goals. We moved the platform away from its legacy constraints, implementing a scalable web infrastructure that supports rapid iteration. This shifted the focus from constant maintenance to strategic product development, ensuring the tech stack became an enabler of growth rather than an obstacle.
Zero critical outages. Accelerated deployment. Scalable infrastructure.
We delivered an immediate stabilization of the core platform, eliminating the friction and unreliability that had previously hampered operations. The new responsive web architecture ensured that daily transactions from clinic appointments via Bokadirekt to payments via Stripe proceeded without disruption, regardless of the device used. Development velocity increased substantially. With a clear roadmap and a modular microservices setup, the team moved from reactive bug-fixing to proactive feature building. The alignment between business needs and technical execution resulted in a streamlined workflow where new updates are deployed faster and with greater predictability. Skin Story now stands on a robust, future-proof foundation capable of handling Skönhetsgruppen’s expanding footprint. The flexible web architecture allows for the seamless addition of new clinics and services, ensuring the platform remains sustainable and responsive to market demands for years to come.
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