Interflora.
Global Flower Delivery Network | UK & International
Client
Duration
Year
Status
Race against the calendar. Global scale. No room for error.
Interflora is a global flower delivery network founded in 1923, connecting over 58,000 affiliated flower shops across more than 140 countries. They specialize in handcrafted floral arrangements and same-day delivery—serving millions of customers worldwide during peak occasions like Mother's Day.
They faced a critical inflection point: their customer support infrastructure wasn't scaling. With Mother's Day—their busiest season—just two weeks away, they needed a complete custom Zendesk Guide theme redesigned and deployed. The requirements were brutal: multi-country support, brand consistency across every page, and the ability for non-technical team members to manage it independently. Fail, and Mother's Day traffic would overwhelm their support system. Succeed, and they'd have a scalable foundation for global growth. They had 14 days to deliver something that had to work flawlessly across 140+ countries.
Rapid Development, Client Empowerment & Globally Scalable Architecture
We implemented an accelerated agile development cycle with daily client meetings and rapid feedback loops. Two weeks is nothing—unless you move at absolute precision. We cut the usual discovery phase and jumped straight into execution, iterating in real-time with the Interflora team.
We built an intuitive, user-friendly theme paired with comprehensive documentation guides. The goal wasn't to make something developers could maintain—it was to make something non-technical team members could own completely. Quick Reference Guides. Migration Guides. Everything documented so they never needed us again.
We architected a flexible, scalable theme designed for seamless multi-country deployment. One codebase. Infinite customization. Easy migrations between environments. The infrastructure had to work the same way in the UK as it did in Japan, Brazil, or Australia.
"We needed the impossible in two weeks. Raincode didn't just deliver—they delivered something so well-built and well-documented that our team owns it completely. That's not consulting. That's partnership."
Delivered on time. 10x customer engagement. Global independence achieved.
We shipped a complete custom Zendesk Guide theme in exactly 14 days. Mother's Day launched flawlessly. No emergency calls. No last-minute fixes. Just a working system.
The impact was immediate: their new FAQ site successfully handled peak Mother's Day traffic without support bottlenecks. Customers found answers faster. Support tickets decreased significantly. The system scaled exactly as designed.
Interflora's team now manages the entire theme independently. Routine updates. Country migrations. Brand tweaks. All handled in-house without touching a developer. They own their support infrastructure completely. And when they need to scale to new markets, they can migrate in days instead of months.
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